I have chosen this as one of my supporting films because the video is unique in many ways: the skating and filming style goes together well and creates a smokey, Jack Daniels scented flavour matched perfectly by the bluesy rock sound track. There isn’t any blatant branding going on either, which is refreshing. ride the sky has been a major production but the finished product which feels honest, and even at times moving to watch.
I hope i have convinced you that skateboarding hasn’t fallen exclusively to the new-era hat wearing, Xgames aspiring, MTV show having fad that the current generation seem happy to let our culture die in. Skating’s back – it’s dirty, it bleeds, but if the Fallen can get up and Ride the Sky, skating is alive and kicking in 2008.